How does Nigerian institute of public relations define relation?

According to the Nigerian Institute of Public Relations (NIPR), public relations is the deliberate, planned, and sustained effort to establish and maintain mutual understanding between an organization and its publics. It is a strategic management function that helps organizations build and maintain relationships with key stakeholders, such as customers, employees, investors, and the media.

Public relations involves a variety of activities, such as:

* Press releases

* Media relations

* Speeches

* Events

* Social media

* Community relations

* Crisis communication

The goal of public relations is to create a positive image of an organization and to build trust and credibility with its publics. This can help organizations achieve their business goals, such as increasing sales, attracting investors, and retaining employees.

Public relations is an important part of any organization's marketing and communications strategy. It can help organizations reach their target audiences, build relationships with key stakeholders, and achieve their business goals.