TRIP's purpose is to convey information and knowledge about what is necessary to have a successful tourism industry to those rural communities in British Columbia that have lacked the resources or the access to government and industry data.
TRIP receives funding from the government of Canada, and is partnered with College of the Rockies, Tourism BC, the LinkBC Network, Thomas Rivers University, the College of New Caledonia, and others, to offer access to information and create programs to encourage rural tourism.
Rural communities can apply to TRIP for learning initiatives, and one-day programs focusing on community development. TRIP also sponsors conferences for rural community planning, such as the Transforming Community conference and the British Columbia Rural Tourism conference. Teams of researchers associated with TRIP and its university partners meet with individual rural communities to help them strategize how to maximize their tourism potential.
