- Promoting and developing the tourism industry in Jamaica
- Protecting the rights of Jamaican travelers
- Providing education and training for Jamaican travelers
- Advocating for the improvement of transportation and other services for Jamaican travelers
- Promoting Jamaica as a tourist destination
- Developing and maintaining relationships with other tourism organizations
JUTA is governed by a board of directors that is elected by the membership. The board of directors is responsible for setting policy and overseeing the operations of the association.
JUTA has a number of committees that work on specific issues, such as:
- The Marketing Committee
- The Membership Committee
- The Education and Training Committee
- The Advocacy Committee
JUTA is an important organization that plays a vital role in the Jamaican tourism industry. The association is dedicated to promoting and developing the industry, and protecting the rights of Jamaican travelers.