Online Shopping in Iceland: Top Local E-Commerce Sites

Iceland has a thriving domestic e-commerce scene. Whether you're in Reykjavík or the Westfjords, these Icelandic retailers ship nationwide (and some internationally).

Fashion & Outdoor Gear

• 66°North (66north.com) — Premium outdoor apparel (down, shells, wool). Flagship Icelandic brand.
• Andvari — Traditional knitwear (lopapeysa sweaters, dresses, hats).
• Rammagerðin — Clothing & accessories for men, women, children.
• Icelandic Design — Curated Icelandic-designed clothing, jewelry, home décor.

Beauty & Wellness

• Blue Lagoon (bluelagoon.com) — Skincare from geothermal seawater (silica, algae, minerals).

Department Stores & General Merchandise

• Einkunn — Department store: clothing, shoes, accessories, home goods.

Groceries & Everyday Essentials (Delivery/Pickup)

• Bónus (bonus.is) — Discount supermarket chain (yellow pig logo). Wide selection, low prices.
• Hagkaup (hagkaup.is) — Full-service supermarket + non-food (pharmacy, home, electronics). Often 24/7 in Reykjavík.
• Krónan — Budget grocery chain (smaller selection, sharp prices).
• Nettó — Danish-owned discount chain (similar to Bónus/Hagkaup).

Tips for Shopping Icelandic Sites

• Most sites are in Icelandic; use browser translation.
• Payment: Icelandic debit/credit cards, sometimes international cards, rarely PayPal.
• Shipping: Free over ~10,000–15,000 ISK; 1–3 business days nationwide.
• VAT (24%) included in displayed prices.
• Customs: If ordering from abroad (not these sites), Iceland imposes VAT + duty on values >2,000 ISK.

For tourists: Many shops offer tax-free shopping (refund at Keflavík). For locals: These are the everyday digital storefronts.