- Also known as "pure-play" or "online-only" e-commerce.
- Businesses operate completely online and do not have a physical storefront.
- Examples include Amazon and Zappos.
Partial E-commerce (sometimes called "brick-and-click"):
- Businesses have both an online presence and a physical store.
- Online operations may be an extension of the physical store or a separate entity.
- Example include Walmart, Best Buy, and Target.