1. Econet Wireless: This leading mobile network operator in the country aggressively promotes its services through advertising and sales promotions.
2. TelOne: The state-owned telecommunications company utilizes the selling concept by emphasizing its cost-effective landline and internet packages.
3. CBZ Holdings: This financial services provider actively markets its banking products, including loans, savings accounts, and mobile money services.
4. OK Zimbabwe Limited: This prominent retail chain engages in regular promotions and discounts to attract customers and increase sales.
5. Delta Corporation Limited: The beverage manufacturing company employs a strong sales force and engages in extensive advertising to push its popular beer and soft drink brands.
6. Zimplats Holdings Limited: This mining company promotes its platinum products through industry events and targeted marketing efforts to potential buyers.
7. Meikles Limited: The retail and hospitality group relies on the selling concept to drive sales of its department store products and hotel accommodations.
8. NetOne Cellular: Another mobile network operator in Zimbabwe, NetOne, utilizes direct sales and partnerships to expand its customer base.
9. Seed Co. Limited: This agricultural firm emphasizes the benefits and improved yields of their hybrid seed varieties to farmers.
10. Old Mutual Zimbabwe: The insurance and financial services company markets its products, such as life insurance, retirement plans, and investment options.
These companies employ the selling concept to drive demand, increase sales, and gain a competitive advantage in the Zimbabwean market.