Malaysia's Online Shopping Boom: 2022–23 Snapshot
E-commerce is surging. Key 2022 figures (Statista):
- Market Revenue: ~US$20 billion.
- Digital Buyers: ~20 million+ (projected to grow).
- Penetration: >60% of population.
- Top Categories: Electronics, fashion, beauty, groceries.
- Major Platforms: Shopee, Lazada, Mudah.my, Zalora, PG Mall.
Drivers: smartphone penetration, digital payments (e-wallets), logistics improvements, post-COVID habit shift. Check latest MCMC/Statista reports for current numbers.