According to multiple global digital reports (including We Are Social / Hootsuite Digital 2023), Malaysians spend more time on social media per day than any other nationality—averaging 3 hours and 12 minutes daily across platforms like WhatsApp, Facebook, Instagram, TikTok, and YouTube.
With an internet penetration rate over 97% and a mobile-first culture, Malaysia consistently tops global rankings for social media engagement. The habit spans all age groups and drives a vibrant creator economy, e-commerce (social selling), and digital marketing landscape.
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