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Carsales.com.au: Australia's Leading Automotive Marketplace

What Carsales.com.au Does

Founded 1997, HQ Melbourne, ASX: CAR. Australia's #1 auto classifieds platform — 4M+ monthly visits, 200k+ listings, 4,000+ dealers.

Core Services

Related Brands

  • bikesales.com.au — motorcycles.
  • truckssales.com.au — commercial vehicles.
  • caravancampingsales.com.au — RVs.
  • tyresales.com.au — tyres (acquired 2021).
  • Stratton Finance — asset finance (acquired 2016).

Market Position

  • Competitors: Gumtree (general), Facebook Marketplace (peer), Drive.com.au (editorial-led), Autotrader (defunct in AU).
  • Moat: dealer penetration, data depth, finance/insurance attachment, brand trust.

Bottom Line

Carsales = vertical marketplace (listings + finance + insurance + service + data) for Australian automotive. Not just a classifieds site — a transaction ecosystem.

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    ServiceDetails
    Vehicle Listings (Buy/Sell)Cars, motorcycles, trucks, vans, caravans, boats, parts. Private & dealer. Search: make/model/price/km/location/features. Vehicle history (PPSR, REVS) integration.
    FinanceCarsales Finance (broker): compares 20+ lenders (banks, non-bank). Pre-approval online. Balloon, lease, chattel mortgage. Dealer finance integration.
    InsuranceCarsales Insurance (broker): compares comprehensive, third party, CTP (Green Slip). Partners: Allianz, QBE, Budget Direct, etc.
    Service & Repair FinderDirectory of 5,000+ workshops. Filter: location, specialty (Euro, 4x4, EV), ratings, logbook service. Book online.
    Valuation & ResearchRedBook-powered price guide (trade/private/retail). Model reviews, comparisons, specs, safety (ANCAP), running costs.
    Editorial & CommunityNews, reviews, video (Carsales TV), forum, "Ask an Expert," EV guide, towing guide.
    Dealer Tools (B2B)Dealer Dashboard (inventory mgmt, leads, analytics), Websites (Dealer.com.au), CRM, Finance & Insurance (F&I) platform.
    Data & Insights (Carsales Data)Market reports, residual values, consumer intent, sold data — sold to OEMs, banks, insurers, govt.