1. Families with Children: KFC is a family-friendly restaurant, and many families choose it for their meals when they have children with them. The wide variety of menu options and the playful Colonel Sanders mascot appeal to kids, making it a convenient and enjoyable choice for family outings.
2. Young Professionals: KFC also attracts a significant number of young professionals, especially during lunch breaks and takeout occasions. The restaurant's convenient locations and quick food service make it an ideal option for busy working individuals.
Secondary Customers:
1. Budget-Conscious Consumers: KFC offers affordable meal options that cater to budget-conscious consumers. Its value meals and promotions make it accessible to individuals who are looking for a hearty and economical meal.
2. Nostalgia Seekers: KFC has built a strong brand over the years, and many customers are attracted by the nostalgia and familiarity associated with the brand. The restaurant's iconic recipes, such as its Original Recipe chicken, hold sentimental value for some consumers.
3. Tourists and Travelers: KFC's global presence also makes it a popular dining option for tourists and travelers who are looking for a quick and familiar meal while exploring different places.
