Prada is an Italian luxury fashion house founded in 1913 in Milan by Mario Prada. Originally a leather goods shop (Fratelli Prada), it evolved under Miuccia Prada's leadership from the 1970s into a global icon of avant-garde fashion.
Today, Prada designs and sells clothing, handbags, shoes, accessories, eyewear, and fragrances. It remains one of the world's most influential and respected luxury brands, synonymous with intellectual design and innovation.