Strategic motives: The Balkans were also seen as a strategic buffer zone against the Russian Empire, which was seen as a potential rival and threat.
Political motives: The Balkans were home to a number of ethnic groups that were also found within Austria-Hungary, and the Habsburgs saw the region as a way to increase their influence and power in the region.
Historical and cultural ties: Austria-Hungary had a long history of involvement in the Balkans, and the region was seen as part of the Habsburg Empire's traditional sphere of influence.