* Land ownership: The American Southwest had a lot of land that was available for purchase, which attracted many Mexicans who were looking to own their own land.
* Religious freedom: The American Southwest was a place where Mexicans could practice their Catholic religion freely, which was important to many Mexicans.
* Political freedom: The American Southwest was a place where Mexicans could participate in politics and have a say in their government, which was important to many Mexicans.
* Cultural similarities: The American Southwest had many cultural similarities to Mexico, which made it an easier place for Mexicans to adapt and feel at home.