Evo Morales Ayma—born 1959 in Orinoca, a high-altitude Aymara village near Oruro—rose from llama herder and coca-leaf union leader to become Bolivia's first indigenous president (2006–2019), governing from La Paz, the world's highest administrative capital (3,650 m / 11,975 ft).
Morales led the Six Federations of the Tropic of Cochabamba, the coca growers' union in the Chapare region. Coca—sacred in Andean culture, raw material for cocaine—was the flashpoint of U.S.-backed eradication. Morales framed resistance as sovereignty: "Coca no, cocaine yes" (coca = culture; cocaine = crime).
Morales reshaped Bolivia's power structure—indigenous majority now centered in the state. But his insistence on personal indispensability fractured his movement (MAS-IPSP split: arcistas vs. evistas). He remains in Bolivia (as of 2024), politically active, ineligible to run (constitutional ruling 2023), still the most polarizing figure in Andean politics.
From La Paz's presidential palace (Quemado), Morales looked out at Illimani—the sacred mountain. He climbed it once. The view from the top changes you; the climb down tests you.