Located in Eastern Canada's Maritime region, New Brunswick encompasses a total land area of 72,908 square kilometers (28,150 square miles), making it the eighth largest province in Canada by land area.
The province's dimensions—approximately 242 km (150 mi) north-to-south and 322 km (200 mi) east-to-west—create a diverse landscape despite its modest size. New Brunswick features:
New Brunswick is roughly the size of Ireland (70,273 km²) or the U.S. state of South Carolina (82,933 km²). Its population of approximately 780,000 (2023) gives it a low population density of about 10.7 people per km², contributing to its characteristically rural and small-town atmosphere outside the three major cities (Moncton, Saint John, Fredericton).