Josie New York City: Luxury Fragrance Brand Product Line

Josie New York City is a niche luxury fragrance house offering a curated range of scented products built around sophisticated, high-concentration compositions.

Product Categories

• Eau de Parfum (EDP): 15–20% fragrance oil — signature long-lasting scents.
• Eau de Toilette (EDT): 5–15% — lighter, daytime versions.
• Cologne: 2–5% — fresh, citrus-forward, unisex options.
• Body Lotion: Scented moisturizer (200–300 ml) for layering.
• Shower Gel: Gentle cleansing base with fragrance infusion.
• Hand Soap: Liquid, countertop display — 300 ml.
• Scented Candles: Soy/coconut wax, 50–60 hr burn, signature vessels.
• Reed Diffusers: 100–200 ml, passive home fragrance.
• Travel / Discovery Sets: 5–10 ml miniatures (3–5 scents) — ideal for gifting or sampling.

Brand Positioning

• Ingredients: Emphasis on rare naturals (oud, orris, jasmine sambac, ambergris) + safe synthetics.
• Perfumers: Collaborations with noted noses (often uncredited, industry standard).
• Aesthetic: Minimalist, architectural packaging — matte glass, magnetic caps.
• Price point: EDP $180–300 (50–100 ml); candles $65–95; sets $85–150.
• Availability: Own e-commerce, select niche retailers (Olfactif, Scent Bar, LuckyScent), pop-ups.

Josie NYC targets the "fragrance enthusiast" segment—beyond designer, below bespoke—with cohesive storytelling and wearable complexity.