- Religious Freedom: East Jersey was known for its religious tolerance, which attracted many people who were seeking freedom from religious persecution. The colony was founded by a group of English Puritans who were dissatisfied with the religious policies of the Church of England. They wanted to establish a place where they could practice their religion freely without interference from the government.
- Economic Opportunity: East Jersey offered economic opportunities for settlers. The colony had abundant natural resources, including fertile land, forests, and rivers, which made it a good place for farming, logging, and fishing. Additionally, the colony's proximity to New York City and Philadelphia provided access to markets for goods and services.
- Political Freedom: East Jersey had a relatively democratic government compared to other colonies at the time. The colony's General Assembly was elected by the people and had the power to make laws and levy taxes. This attracted people who were looking for a say in how their government was run.
- Availability of Land: East Jersey had a lot of available land compared to other colonies. This made it an attractive destination for people who wanted to own their own land and start a new life. The colony's government offered land grants to settlers who were willing to pay a fee and agree to certain conditions.
- Advertising: The proprietors of East Jersey advertised the colony in England, promoting its religious freedom, economic opportunities, and political freedom. This advertising campaign attracted many people to the colony.