Where to Find Car Hire Companies in London

London offers a vast choice of car rental providers. Here are the most efficient ways to compare and book:

1. Comparison Aggregators (Best for Price Shopping)

• Rentalcars.com (Booking Holdings) — largest global aggregator.
• Kayak — flexible dates, map view, fee transparency.
• Auto Europe — specialist broker, good for long-term/one-way.
• Discover Cars — strong EU coverage, clear inclusions.
• CarRentals.com (Expedia) — simple interface.
• Expedia / Priceline — package bundling.

2. Direct Major Brand Websites (Best for Loyalty / Status)

• Europcar (UK #1 fleet)
• Avis
• Enterprise (incl. National, Alamo)
• Hertz
• Sixt (premium fleet)
• Budget
• Getaround (Drivy) / Turo — peer-to-peer.

3. Airport-Specific Pages (Convenient for Fly-Drive)

• LHR: heathrow.com/car-hire (all majors on-airport).
• LGW: gatwickairport.com.
• STN: stanstedairport.com.
• LTN: london-luton.co.uk.
• LCY: londoncityairport.com (limited).
• SEN (Southend): Limited operators.

Key Tips

• Book early for best rates (esp. summer, holidays).
• Check "Full-to-Full" fuel policy (avoid expensive pre-purchase).
• Excess Insurance: Buy standalone (£3–5/day) vs. rental desk (£15–25/day).
• Congestion Charge / ULEZ: Confirm rental car is compliant (Euro 6 diesel / Euro 4 petrol / EV) or you pay £12.50/day ULEZ + £15/day CC.
• Cross-Border: Need written permission for EU/Channel Tunnel.