The Six Most Popular Fruits in England (by Retail Volume)
UK Kantar / Defra / Nielsen Data Consistently Show:
- Bananas — #1 by far (~10 kg/person/yr). Imported year-round, affordable, convenient.
- Apples — #2 (~9 kg). Braeburn, Gala, Cox, Bramley (cooking). Strong domestic crop (Kent, Herefordshire).
- Grapes — #3 (~5 kg). Seedless green/red/black; imported (SA, Chile, Peru, Spain, Italy, Egypt).
- Strawberries — #4 (~3.5 kg). Seasonal UK (May–Oct, polytunnels extend); huge summer peak. Wimbledon effect.
- Blueberries — #5 (~1.5 kg, rising fast). "Superfood" halo; imported (Peru, Chile, Spain, Morocco) + growing UK crop.
- Oranges / Easy-peelers (Clementines, Satsumas, Mandarins) — #6 (~4 kg combined). Winter staple; Spain, Morocco, South Africa, Turkey.
Notes on Methodology
- Rankings vary slightly by year and source (Kantar Worldpanel retail purchase vs. Defra Family Food Survey vs. Nielsen).
- Bananas and Apples consistently 1–2.
- Berries (strawberries, blueberries, raspberries) show strongest growth.
- Melons, pineapples, avocados (botanically fruit) rising but outside top 6.
- Tomatoes (culinary vegetable) would rank #1 if included (~12 kg).
Seasonality Matters
UK apples (Sep–May stored), strawberries (May–Oct), blackberries (wild, Aug–Sep). Citrus peaks Dec–Mar. Bananas, grapes, blueberries: year-round imports.