Travel sites such as Orbitz, Travelocity and Expedia offer the widest range of airlines and prices, making them the first stop for any airfare comparison. Many of the sites display prices over a range of dates, allowing buyers to pick the cheapest travel day.
Visiting the website of individual airlines can yield better results than a travel site. For example, Alaska Airlines frequently lists deals that may not be listed elsewhere. Sign up for a free mileage program; the airline sends emails that list special fares.
Travel agents can provide personal interaction via the web, on the phone or in person. They have access to reservations systems not available to the public and can handle complicated airfare routings. They may charge a fee, but the personal service and ultimate savings can be worth it.