* Early morning: To avoid crowds, aim to arrive when the London Eye opens at 10:00 am. You'll have plenty of time to enjoy the views without long queues.
* Late afternoon: If you want to experience the city at dusk, consider visiting the London Eye in the late afternoon. You'll get a chance to see the changing colors of the sky and the city lights twinkling below.
* Weekday evening: Weekends and public holidays are the busiest times at the London Eye. If possible, try to visit on a weekday evening when the crowds are thinner.