What does it mean by intangibility tourism?

Intangibility tourism refers to the consumption of tourism experiences that are not physical in nature. These experiences can include cultural events, festivals, music, dance, and other forms of entertainment. Intangible tourism products are often difficult to describe and measure, as they are often based on the unique experiences of individual travelers.

Here are some examples of intangible tourism products:

* attending a live concert

* visiting a museum

* going to a theater performance

* taking a guided tour of a historic site

* learning a new language or skill

* participating in a cultural event

Intangible tourism products can be just as important to travelers as tangible products, such as food, accommodation, and transportation. In fact, many travelers are willing to pay a premium for unique and memorable experiences that cannot be easily replicated elsewhere.

There are a number of benefits to developing intangible tourism products. These benefits include:

* Diversification of the tourism industry: Intangible tourism products can help to diversify the tourism industry by offering a wider range of experiences for travelers. This can help to attract new visitors and retain existing ones.

* Increased revenue generation: Intangible tourism products can generate significant revenue for local businesses. For example, a music festival can attract thousands of visitors who will spend money on tickets, food, accommodation, and other goods and services.

* Enhanced community development: Intangible tourism products can help to enhance community development by promoting local culture and history. They can also create jobs and provide opportunities for local businesses to showcase their products and services.

If you are interested in developing intangible tourism products, there are a few things you should keep in mind. These include:

* Understand your target market: The first step is to understand the needs and interests of your target market. What type of experiences are they looking for? What are they willing to pay for?

* Create a unique experience: Your intangible tourism product should be unique and memorable. It should offer something that travelers cannot find anywhere else.

* Collaborate with local businesses: Partner with local businesses to create a comprehensive tourism experience. This can include offering discounts, bundling services, and co-promoting events.

* Market your product effectively: Use a variety of marketing channels to promote your intangible tourism product. This can include social media, online advertising, and public relations.

By following these tips, you can successfully develop intangible tourism products that will attract visitors and generate revenue for your community.