Wanderlust World Wanderlust World The partnership between Arsenal F.C. and Emirates came to fruition in 2004, and over the years it has seen the airline establish a global presence, reaching football enthusiasts around the world. The two entities were brought together by a common goal of achieving excellence and a dedication to providing remarkable experiences for their customers and supporters.
Beyond the shirt sponsorship, the partnership has enabled various activations for fans including exclusive opportunities to interact with Arsenal players, match tickets and signed memorabilia. Additionally, Emirates has collaborated with Arsenal in the establishment of football development initiatives designed to nurture grassroots football around the world.
1. Jersey sponsorship: Emirates became Arsenal's official shirt sponsor in 2006, replacing O2. The Emirates logo has been prominently displayed on the front of Arsenal's home and away jerseys since then.
2. Stadium naming rights: The partnership between Emirates and Arsenal led to the renaming of Arsenal's stadium from Highbury to Emirates Stadium in 2006. The Emirates Stadium has since become one of the most iconic football stadiums in the world.
3. Commercial partnership: Emirates and Arsenal have also collaborated on various commercial initiatives, including the launch of co-branded products and the development of marketing campaigns.
4. Community engagement: The Fly Arsenal partnership has also focused on community engagement, including the establishment of football development programs in the UAE and around the world.
5. Sustainability: Emirates and Arsenal have worked together to promote sustainability initiatives, such as reducing waste and energy consumption at the Emirates Stadium.