Wanderlust World Wanderlust World With nearly 90 million international arrivals in 2018, France retains its crown as the planet's most popular tourist destination—and it's not hard to see why.
The country packs extraordinary variety into a landmass smaller than Texas. Paris alone delivers the Eiffel Tower, Louvre Museum, and Notre-Dame. Beyond the capital, you'll find the glittering Palace of Versailles, the lavender fields of Provence, the glamour of the French Riviera, the châteaux of the Loire Valley, and the rugged coasts of Brittany and Normandy.
France's appeal rests on a trifecta: world-class cultural heritage, stunningly diverse landscapes, and a culinary tradition UNESCO recognizes as intangible cultural heritage. Add excellent infrastructure, a central European location, and a climate that offers something year-round, and the recipe for tourism dominance is complete.