Six Flags Great Adventure Monthly Revenue Estimates

Seasonal Revenue Patterns at a Major Theme Park

Six Flags Great Adventure (Jackson, NJ) generates an estimated $10–20 million per month during peak season (June–August, Halloween events, holiday periods).

Revenue Streams

• Admissions: Single-day, season passes, memberships, group sales
• In-park spending: Food/beverage, merchandise, games, photo, lockers, VIP tours
• Events: Fright Fest, Holiday in the Park, concerts, private buyouts
• Parking: $30+/vehicle; preferred parking upsell
• Sponsorships/Advertising: Co-branded areas, signage, digital

Seasonal Variation

• Peak (Jul–Aug, Oct weekends): $15–25M/month
• Shoulder (May–Jun, Sep, holidays): $8–15M/month
• Off-peak (Jan–Apr, Nov–Dec weekdays): $2–8M/month (weekends only often)
• Closed days: $0 (typically Jan–Feb weekdays)

Annual Context

• Parent company (Six Flags Entertainment) reports ~$1.5B system-wide revenue (2023)
• Great Adventure is a top-3 revenue park in chain
• ~2.5–3M annual attendance

Caveats

• Exact figures proprietary; estimates based on attendance × per capita spending
• Weather, economy, competition, operations affect actuals
• COVID-19 caused unprecedented disruption (2020–2021)

Theme park economics: high fixed costs, extreme seasonality, perishable daily capacity.