"Go to the Museum" Campaign: Still Active

The "Go to the Museum" campaign has not ended. It remains an ongoing initiative.

Background

• Launched: 2000s (rebranded 2018)
• Partners: Ad Council + American Alliance of Museums (AAM) — formerly American Association of Museums
• Goal: Increase public awareness of museums' value; drive visitation across all types (art, history, science, children's, zoos, gardens, historic sites).

Current Activities

• PSAs (TV, radio, digital) featuring diverse visitors
• Social media toolkit for museums (#MuseumsConnect, #VisitAMuseum)
• Research on public perceptions (Wilkening Consulting partnership)
• Advocacy for federal/state museum funding (IMLS, NEH, NEA)

Impact

U.S. museums receive ~850M visits/year (pre-COVID); contribute $50B+ to economy; employ 726K+. Campaign helps sustain this ecosystem.

How to Participate

• Museums: Download free assets from AAM website
• Public: Visit a museum, share #GoToTheMuseum
• Donors: Support local museums or AAM