The World Conservation Union defines ecotourism as, "...traveling to natural areas in order to enjoy and appreciate nature (and accompanying culture features both past and present) that promote conservation, have a low visitor impact and provide for... active socio-economic involvement of local people."
Ecotourism provides direct economic benefit to local communities. For example, volcano enthusiasts will spend money on lodging, restaurants and tours around areas of interest. This provides sustained employment for residents who provide these services.
Political and financial support for conservation efforts is a direct effect of ecotourism. Areas in nature that benefit society, such as watersheds, are protected by law. Animal species nearing extinction can be saved with the money from ecotourism.
Effective ecotourism is purposeful travel that does not alter the eco-system and creates environmental and economic opportunities.
Ecotourism can be distinguished from nature tourism because it is more sustainable and has an emphasis on environmental conservation.