Seventh Avenue: Affordable Fashion for the Whole Family

Seventh Avenue (brand of Colony Brands, Inc., Monroe, WI) is a long-standing direct-to-consumer (catalog/online) retailer offering budget-friendly apparel, accessories, and home goods for men, women, and children. Think "department store basics without the mall markup."

Product Categories

• Women's: Tops (teas, blouses, sweaters), bottoms (jeans, leggings, pants, skirts), dresses (casual to formal), activewear, sleepwear, lingerie, plus sizes (up to 4X), maternity, outerwear, swim.
• Men's: Shirts (polos, dress, flannel), pants (khakis, jeans, joggers), shorts, activewear, sleepwear, underwear, outerwear, big & tall.
• Kids'/Baby: Clothing sets, separates, pajamas, outerwear, shoes, uniforms, layette.
• Shoes: Sandals, sneakers, boots, slippers, dress, wide widths (all genders).
• Accessories: Jewelry, scarves, hats, gloves, belts, bags, wallets, hosiery.
• Home: Bedding, bath, kitchen, decor, storage, seasonal, furniture accents.
• Health/Beauty: Vitamins, personal care, OTC remedies, mobility aids.

Value Proposition

• Price: Consistently lower than national brands; frequent sales, "Easy Pay" installments.
• Fit Inclusivity: Petite, tall, plus, big/tall, maternity integrated—not segregated.
• Convenience: Shop catalog/online/phone; home delivery; easy returns.
• Quality: Private label focus; decent basics for everyday wear.

Target demographic: Value-conscious families, seniors, rural shoppers, anyone avoiding fast-fashion churn. Not high fashion—but reliable, affordable clothing that fits real bodies.