The phrase "sackcloth and ashes" originates from biblical expressions of penitence (e.g., Jonah 3:6, Esther 4:1). When a "Mr. Davis"—likely a Southern attorney or politician—argued that South Carolina should not come to court "in sackcloth and ashes" regarding the Civil Rights Act of 1964, he was rejecting performative contrition.
He meant: Do not approach the litigation as a penitent sinner seeking mercy. Do not concede moral fault or imply the state has genuinely repented its segregationist past. Instead, mount a vigorous legal defense of the state's position—states' rights, constitutional interpretation, legislative intent—without apologetic posturing.
South Carolina, like other Deep South states, resisted desegregation through "massive resistance" strategies: school closures, tuition grants for white academies, interposition resolutions. In court, officials often framed compliance as coercion, not conversion. The "sackcloth and ashes" remark reflects a calculation that judicial outcomes hinge on legal arguments, not moral theater—and that conceding righteousness to the opposition weakens bargaining power.
The metaphor captures a recurring tension in civil rights litigation: whether to litigate on principle (constitutional text, federalism) or morality (equality, dignity). Davis's formulation explicitly chooses the former—a stance that shaped Southern legal strategy well into the 1970s.