Non-verbal communication: Koreans place great importance on non-verbal communication, and bowing is considered a polite and respectful way to communicate. It can express a variety of sentiments, such as gratitude, apology, and deference.
Cultural norms and traditions: Bowing is a deeply ingrained custom in Korean culture and is considered a fundamental aspect of social etiquette. It is not just a matter of politeness but also a way of showing respect and maintaining social harmony.
Business and professional settings: Bowing is also common in business and professional settings. It is considered a sign of respect and courtesy to bow to colleagues, clients, and superiors as a way of greeting and showing appreciation.