Victoria Falls Annual Visitors: 1.5 Million & Growing

Victoria Falls receives approximately 1.5 million visitors annually (pre-COVID baseline), ranking among Africa's top natural attractions.

Recent Trends

• 2019: ~1.6M (peak)
• 2020: ~400K (COVID)
• 2021: ~600K
• 2022: ~1.1M
• 2023: ~1.4M
• 2024 target: 1.6M+

Source Markets

• International (~60%): UK, USA, Germany, South Africa, China, Australia, France
• Regional/Domestic (~40%): Zambia, Zimbabwe, Botswana, South Africa, Namibia
• Day-trippers: Significant from Chobe (Botswana) and Hwange (Zim)

Seasonality

• Peak: Jul–Aug (dry, low water, Devil's Pool open), Dec–Jan (holidays)
• Shoulder: Apr–Jun (high water, lush), Sep–Nov (warming, low water start)
• Low: Jan–Mar (rainy, high water, some activities limited)

Economic Multiplier

• Direct spend: ~$150M/yr (accommodation, activities, park fees, transport)
• Employment: ~50,000 jobs (direct + indirect)
• Conservation funding: Park fees = primary budget for ZimParks & ZAWA

Future Drivers

• KAZA TFCA unified visa (5 countries)
• New airline routes (Ethiopian, Kenya Airways, Qatar to VFA/LVI)
• Conference tourism (new convention center)
• Adventure product diversification (zipline, canopy tour, e-bikes)