Ecuadorian Customs & Etiquette Essentials

Greetings: Firm handshake, direct eye contact; “Buenos días/tardes/noches” by time of day.
Personal space: Closer than Northern European norms—sign of warmth, not aggression.
Punctuality: Social events run on “Ecuadorian time” (30–60 min late); business meetings expect closer adherence.
Gift-giving: Small token (chocolates, wine, flowers—avoid lilies/marigolds) when visiting homes; wrap nicely.
Dining: Continental style; keep hands visible. In coastal/Andean homes, sharing from communal plates is common; use right hand if eating without utensils.
Religion: ~75 % Roman Catholic; churches central to community life; respect processions and holy days.
Family: Multigenerational households norm; elders revered; adult children often stay until marriage.
Dress: Highland: ponchos, felt hats. Coast: light cotton. Cities: Western business casual.
Music/Dance: Pasillo, sanjuanito, cumbia, salsa—ubiquitous at festivals.
Language: Spanish official; Kichwa widely spoken in Andes. Attempt basic Spanish greetings.

Caribbean