No one counts individual litterers, but Colorado Department of Transportation (CDOT) quantifies the mess: ~180 million pieces collected from state highways yearly—~500 pieces per mile. Cleanup costs taxpayers $10M+ annually.
CDOT's Adopt-a-Highway volunteers cover ~15% of mileage. Remaining 85% falls on paid crews. Fines: $20–$500 + community service; enforcement sporadic.
Studies show littering peaks: ages 18–34, males, passengers (not drivers), near fast-food outlets. "Clean community" norms reduce rates 30–50%.
Colorado's beauty isn't self-maintaining. Every piece picked up is a vote for the state we want.