What Is Land Rover Called Now?

The company remains Land Rover. In 2020, Jaguar Land Rover (JLR) reorganized its branding strategy: the parent company became JLR (Jaguar Land Rover), but the Land Rover brand name was not dropped. It continues to produce the Range Rover, Defender, Discovery, and Velar lines.

The 2020 change was a corporate identity shift—JLR now markets itself as a "House of Brands" (Jaguar, Land Rover, plus future electric brands) rather than emphasizing the combined "Jaguar Land Rover" name. Land Rover as a marque is stronger than ever.

So: Land Rover is still Land Rover. The parent group is JLR.