Tulum's beaches are expanses of white sand and clear-blue water. The main beach area is easily reached from town by one of the shuttle buses that run from hotels and hostels. Enjoy the relatively deserted beaches and the views of Mayan ruins atop the cliffs on the north end. Bring sunscreen, as the Mexican sun is strong, and don't venture too far along the cliffs without company.
Tulum has a plethora of clubs along the shoreline, each offering a variety of drinks, music and dancing. Dress is casual, and the clientele tends to be young and international. Look out for celebrities; Tulum is frequented by numerous famous actors and musicians who revel in the relative obscurity so close to Mexico's party capital.
Tulum is a bargain-hunter's paradise. Head to one of the street markets and haggle for colorful Mexican blankets, wooden crafts, sombreros and other souvenirs. The quality of goods available for purchase ranges from the cheapest sarongs to one-of-a-kind art pieces. Get an overview of products and prices from several stands before you buy, and don't be afraid to ask for a lower price as shopkeepers are often willing to cut a deal.
Take advantage of a siesta. Do as the Mexicans do and nap during the hottest part of the day. Tulum is a remarkably laid-back community, and you may find that shops and restaurants close during siesta time. A nap or an hour with a good book will allow you to get out of the sun and rest for the evening's festivities.
Tulum, despite its size, has a good assortment of international restaurants. The best Mexican food can be found on the sidewalk restaurants that appear from nowhere around dinner time. The food is cheap, good and cooked in front of you. For more sophisticated fare, try one of the cafes or bistros that line Tulum's main street.
