Know your stuff! Do some research and read up on the history of El Castillo. You can also ask some of the locals in Cancun. They will know a lot of information about the ruins.
Climb the stairs of this majestic Mayan pyramid. From the top you get a magnificent view of the entire region. Also, a person can speak in a normal voice and someone standing at the base can hear the words easily.
Go inside the pyramid. This is drastically different from the bright environment outside. The spaces are confined and dark.
Take your trip during the Vernal Equinox. As the sun sets it casts shadows of serpents on the steps of the pyramid. Its truly an amazing sight!
Go early! El Castillo gets busy as it is a popular tourist attraction.
Take a tour. There are many tour companies in the Cancun area.