Wawa Coming to Florida: 50 Stores Planned by 2029

Yes—Wawa is expanding to Florida.

The Announcement

• February 2023: Wawa Inc. confirms Florida entry
• First stores: Early 2024 (Tampa Bay, Orlando, Jacksonville corridors)
• Target: 50 locations within 5 years (by 2029)
• Investment: ~$500M+ in real estate, construction, hiring

Why Florida?

• Demographics: Fast-growing, car-dependent, convenience-culture alignment
• Gap: No dominant fresh-food + fuel chain (RaceTrac, 7-Eleven, Circle K lack Wawa's hoagie/coffee model)
• Supply chain: Existing SE distribution (FL, GA, AL served from FL DCs)

What Floridians Can Expect

• Signature hoagies (built-to-order, touchscreen)
• Coffee program (self-serve, 24/7, proprietary blend)
• Breakfast bowls, soups, salads, snacks
• Fuel (most locations) — competitive pricing
• No-surge pricing, clean restrooms, free air — brand promises

Competitive Response

RaceTrac upgrading food; 7-Eleven expanding fresh; Publix entering fuel. Florida convenience war just escalated.

Keep an eye on wawa.com/future-locations for specific openings.