Which Countries Visit London Most? Top Source Markets for UK Tourism

The question "what country visits London" refers to international tourist arrivals by nationality. London is the world's 2nd most visited city (~20M overseas visitors pre-COVID).

Top Source Markets (Pre-Pandemic / Recovery 2023)

RankCountryTypical Annual Visits (000s)Key Drivers
1United States3,000–4,000Business, leisure, VFR, cultural ties, direct flights (15+ US gateways).
2France1,800–2,200Eurostar (2h15m), proximity, shopping, culture.
3Germany1,500–1,800Multiple daily flights, history, museums, Christmas markets.
4Spain1,200–1,500Low-cost carriers, language study, leisure.
5Italy1,000–1,300Fashion, design, food, history.
6Netherlands900–1,100Short flight, business, cycling tourism.
7Ireland800–1,000Common Travel Area, VFR, education, St Patrick's.
8Poland700–900Large diaspora, budget flights, work/visit.
9Australia600–800Working holiday, VFR, long-stay.
10China500–800 (rebounding)Luxury shopping, education, prestige.

Measurement Note

Data from ONS International Passenger Survey (IPS) / VisitBritain. "Visits" = trips, not unique visitors. 2023 recovery ~85% of 2019. US consistently #1 by spend & volume.

Copyright Wanderlust World © https://www.ynyoo.com