Why Do People Wear British Flag Shirts?

Not everyone wears them. But those who do typically cite:

• National pride / patriotism – especially at sports events (England football, Lions rugby, Olympics)
• Fashion / retro style – Union Jack as graphic motif (Mod, punk, Britpop, Vivienne Westwood, Alexander McQueen)
• Tourist souvenirs – "I visited London" memorabilia
• Cultural identity – British expats, dual citizens, Commonwealth connections
• Political statement – Brexit rallies, monarchy support, anti-immigration (contested)
• Music fandom – The Who, Spice Girls, Oasis, Queen, Adele merch

The Union Flag (Union Jack) combines crosses of St George (England), St Andrew (Scotland), St Patrick (Ireland). Wales not represented.

Wearing it ≠ universal; meaning depends on context, wearer, and observer.