As of 2019, the Wizarding World of Harry Potter has welcomed over 200 million visitors. In 2018 alone, the Wizarding World of Harry Potter in Orlando attracted over 12.5 million visitors, making it the most visited themed area in any Universal Studios theme park. The Wizarding World of Harry Potter in Hollywood attracted over 10 million visitors in 2018.
The Wizarding World of Harry Potter is a popular tourist destination because it offers visitors the chance to experience the magical world of Harry Potter in a real-world setting. Visitors can explore the iconic locations from the Harry Potter books and movies, such as Hogwarts Castle, Diagon Alley, and Hogsmeade. They can also ride exciting attractions, such as Harry Potter and the Forbidden Journey and Harry Potter and the Escape from Gringotts, and interact with characters from the Harry Potter series.