London's Top 10 Tourist Source Countries (2020): US, France, Germany Lead

According to the ONS International Passenger Survey (2020), the top 10 countries sending tourists to London accounted for 88% of all arrivals:

Key Insights

• North America + Western Europe = ~60%.
• China was the only Asian market in top 10 (pre-pandemic).
• 2020 numbers were pandemic-depressed; 2019 saw 21M+ overseas visits.
• Post-COVID recovery (2023–24) shows US, France, Germany, Spain, Italy, Netherlands, Ireland, Poland, India, UAE as top markets.