International Tourist Nationalities in Florida (2019 Data)

Top overseas markets for Florida overnight visitors (2019, Visit Florida):

  1. Canada: 4.19M (16.8%)
  2. Brazil: 1.38M (5.5%)
  3. United Kingdom: 1.28M (5.1%)
  4. Argentina: 1.19M (4.8%)
  5. Germany: 1.09M (4.4%)
  6. Mexico: 1.07M (4.3%)
  7. Colombia: 880K (3.5%)
  8. Venezuela: 850K (3.4%)
  9. Japan: 720K (2.9%)
  10. France: 660K (2.6%)

Domestic US visitors dwarf international numbers (~130M total). Canadians are the largest foreign group by far; Latin America (Brazil, Argentina, Colombia, Mexico) and Western Europe (UK, Germany, France) follow. Post-COVID recovery has shifted mixes (e.g., stronger US domestic, slower Asia).

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