As of 2010, Zagat's Cruise Line Survey lists Carnival first in its list of "Best [large ship lines] for Budget Cruises."
Carnival offers special discounts to guests over the age of 55, members of the armed forces and all repeat customers who enroll in the Past Guest Recognition Program.
Carnival produces Live Concert Cruises in cooperation with Sixthman and VH1 that allow fans to see on-board performances by popular musicians like Train, Lifehouse and 311.
As of 2010, Zagat's Cruise Line Survey rates Carnival Cruise Lines as one of the top three large-ship cruise companies for kids and families.