Why Green Bay Is "Titletown, USA"

Green Bay, Wisconsin earned the trademarked nickname "Titletown, USA" because its NFL team, the Green Bay Packers, have won 13 league championships—more than any other franchise:

• 9 pre-Super Bowl NFL titles (1929–1944, 1961–1962, 1965–1967)
• 4 Super Bowls (I, II, XXXI, XLV)

The name was popularized in the 1960s by coach Vince Lombardi and local media, officially trademarked in 2006. The city's identity is inseparable from the team—community-owned, non-profit, playing at Lambeau Field since 1957.