Think about it before you write it. Let's say you just got home from a seaside bed and breakfast in Ireland and your head is clouded over with emerald green love. Or you just stayed in the most horrible house ever. Before you begin a gushing, angry or long-winded review, spend a few minutes organizing your thoughts. A critique can include colorful language, enthusiasm and frustration, but forgetting important details and being unfair makes for a poor write-up.
Create a formula. Even if you're not an outline person, knowing the order in which you'll give the details is helpful. Maybe you would prefer to start by talking about the service and then spend some time on the physical space. A good B&B writer designs a framework and uses it for every review. Not only will your reviews have clarity, but the consistency will garner you a following of fans
Cover the high points and low points but not everything in between. A review is short, informative and personable. It is not a travelogue or personal blog. Exceptional service at a bed and breakfast is something that should be mentioned in a review; however, no one needs to hear about the hour-long heart-to-heart you had with the owner.
Give essential information. No review of a bed and breakfast can be complete without a few very important details. Always discuss the quality of the breakfast, whether or not there are private baths, and how you felt about the level of privacy. Travelers also like to hear a brief physical description of rooms and some insight as to the owners' style and service.
Consider your audience. As therapeutic and enjoyable as it might be to write, a B&B review is usually intended for other eyes. If you are writing for yourself, feel free to write for days and dawdle over insignificant details. However, an audience needs a short, concise, organized review with a touch of humor and experiences to which they can relate.
