Product: This refers to the tangible and intangible elements that make up a tourist experience, such as attractions, activities, and services.
Price: This refers to the cost of a tourist experience, including transportation, accommodation, food and drink, and activities.
Place: This refers to the physical location of a tourist experience, including climate, scenery, and infrastructure.
Promotion: This refers to the efforts made to communicate the benefits of a tourist experience to potential visitors, such as advertising, public relations, and social media.