Ask friends and family about the agency. Inquire about special insight or feedback they can offer on local firms. Question people you trust about the quality of service, costs and any dissatisfaction they may have encountered.
Go online and visit the Better Business Bureau website. Enter your zip code and click the "Go" tab. Select the "Check out a Business or Charity" tab. Enter the name of the agency into the provided text box and click the "Search" tab. Review BBB listings and customer satisfaction data.
Go to the American Society of Travel Agents website. Enter the first three digits of your zip code into the provided text box on the right side of the home page. Click "Go" and scroll through the database of member agents and agencies. The ASTA is a world renowned organization comprised of travel agents whose membership demands adherence to professional ethics and maintaining a stellar record in customer service.
Check the website of the actual agency. Search for an "About Us" or "Company Profile" page that details company philosophy and history. Review the credentials of owners and executives of the agency. Read customer reviews and see if they list other notable agency affiliations, such as AAA or Carlson Wagonlit Travel.
