Your brochure is one of the best self-marketing tools, and customers like to know something about the person they are doing business with. A well written biographical sketch will help convince your clients of your qualifications and reliability.
Be relevant. Your bio should be tailored to the business you are promoting. It is not a memoir. For example, if you are running a travel business, then write about how many countries you have visited and your years of experience in the industry. Your customers do not need to know about your love of srcapbooking or your extensive knowledge of sports trivia.
Be specific. People usually read brochures quickly, often just skimming them. Write with short, easy to read sentences that go straight to the point. Otherwise, you may lose your reader.
Include a photo of yourself. This makes the brochure more personal, and customers will recognize you right away when they see you.
Be positive. Your customers want to see that you love what you do, so use cheerful, enthusiastic phrases.
Prioritize your information carefully. Always put the most important information first. Your reader may not have the patience to read all the way to the end. Ask yourself what you would most want to know if you were looking at a brochure as a potential customer. Better yet, ask your friends and relatives what they look for first.
Proofread it thoroughly. Many people are turned off by a brochure that has typos or poor grammar. It looks unprofessional.
