Because of Mazatlan's location and highly developed tourism industry, water sports are the most popular activities for most visitors. Mazatlan offers parasailing, scuba diving, sailing and jet-skiing. Its waves are big enough to qualify it to host an international surfing tournament at Bruja Beach every year. The budget tourist can enjoy swimming, snorkeling, sunbathing and simply walking along Mazatlan's 10 miles of beachfront. Unfortunately for scuba divers and snorkelers, no coral reefs are visible beneath Mazatlan's emerald green waters, but marine life is plentiful---whale-watching and dolphin-watching are offered by local resorts.
Picturesque villages are nestled in the Sierra Madre mountains near Mazatlan, where the visitor can stroll down cobblestone streets and gaze inside 500-year-old churches. The lighthouse on Creston Island towers 500 feet above sea level, making it the second-highest lighthouse in the world. Mazatlan city proper is a delightful mix of cathedrals, open-air markets and resort hotels. Although Mazatlan was little more than a sleepy fishing village until the 1960s, its mercantile history has left it with a curious hodgepodge of Spanish, French and German architectural influences not seen in other parts of Mexico.
Shopping in Mazatlan is a paradise for those interested in handicrafts like pottery, baskets, jewelry, Mexican blankets and wood carvings. Expect prices to be cheaper than the United States but more expensive than the rest of Mexico. Bargaining is part of life in Mazatlan, but even the best negotiator will be charged significantly more than locals. Because of Mazatlan's resort status, its nightlife is far more vibrant (and youth-oriented) than most cities its size. Don't expect operas or shows, but bars and clubs are plentiful and are filled mainly with tourists.
Perhaps the best way to get to Mazatlan is by cruise ship from California (many cruise operators serve Mazatlan). Water sports and beach combing are best enjoyed in the heat of the afternoon---compared to arid California, Mazatlan's humidity can make it seem hotter than it actually is, except on the beach where a gentle breeze usually blows. The early evenings are good for shopping, dining, cultural activities or simply strolling around the city. If you arrive during the rainy season (July to September), expect prices to be lower, and plan on spending late nights at the clubs so you'll sleep right through the daily morning showers.