Rebranding and marketing: Blackpool has also worked to rebrand and market itself as a modern, vibrant seaside resort. This has involved promoting the town's unique attractions, such as its iconic illuminations, and developing new events and festivals to attract a wider range of visitors.
Diversifying the economy: Blackpool has traditionally relied on tourism as its main economic driver, but it has been working to diversify its economy by attracting new businesses and industries. This includes the development of new tech and creative industries, as well as the expansion of the town's retail and hospitality sectors.
Community involvement: Blackpool has also focused on involving the local community in its regeneration efforts. This has included the creation of new community spaces and initiatives aimed at improving the lives of residents, such as the development of community gardens and the provision of affordable housing.
Collaboration: Blackpool has benefited from the collaboration of various stakeholders, including local government, businesses, community groups, and residents, who have worked together to develop and implement the town's regeneration plan. This has helped to ensure that the regeneration efforts are sustainable and have the support of the local population.
